How to Write About Me Page That Gets Clients [With Best Examples]

Your website and blog are a combination of several essential pages. Many business owners and authors feel that their service and product pages are money pages, which is true.

However, many of us don’t usually realize that your about me page is your gold mine. Having a compelling, convincing, and interesting about me page is the key to building your credibility and higher conversion.

Refer to and save this step by step guide on how to write about me page and describe yourself along with some high performing about me examples. This guide will help you on how to write and create a good about me page section that leaves a long-lasting impression on your first-time readers with samples and examples.

It is not difficult to write your about me page on your website if you know the do’s and don’ts and that’s what you’ll find in this post along with some brilliantly written best about me examples and tips for design inspiration. I have tried to give a structure that you can easily follow and learn how to write an impressive about me page. (Even feel free to improvise this base and create your own).

But let’s address a bigger question first.

Why Is Important to Have an Expressive About Me Page on Website

I realized the importance of my about me page when my Google analytics data showed my About me Page as one of the most frequently viewed pages with the lowest bounce rate and highest conversion.

Your about me page is your biography.

Your bio is a story.

Sharing a good story and expressing your beliefs and values with your prospective customers is one perfect way to humanize your brand.

Another reason why a crisp and professional bio page is important – is to let your readers know your journey and what your future plans are.

Writing an about me page for a person is different from writing it for a business entity. In this post, we will focus on creating an engaging About Me page specifically tailored for bloggers, coaches, authors, and solo entrepreneurs with a blog. Discover the key aspects of introducing yourself and updating your About Me page for a more impactful and professional online presence.

How Do You Make an Impact with Your About Me Page?

The very first sentence of your about me page should have your name/brand to grab your reader’s attention and tell them what they are reading. It’s quite like how you introduce yourself when you meet someone in person. Follow these steps to write an engaging about me page for your blog, with the help of good and simple profile about me pages on website examples.

1. Maintain a Conversational Tone from the Start

Connect with your readers by writing in a conversational tone. Share a personal story about your business and brand in a personalized manner. Begin with your present, and what you’re up to these days then move backward chronologically to explain what exactly sets you apart.

Check this about me example https://leihu.com/life

2. Share what they can expect from your website or blog

Tell your readers what they should expect when they decide to surf around the site. Chances are high that they came following a blog link from social media or a service page from the Google search.

Writing a good about me page means meeting your first-time visitors’ expectations right and leaving the first best impression. So they already felt like knowing you and decided to find your about page.

Take inspiration from these examples of about me page on website, bio examples, and short about me examples to create a compelling About Me page that showcases your unique story and then, you can direct your visitors to more useful posts, some of the best offers and products they can utilize and if you have a giveaway.

Check this cool and creative about me bio page – https://josephpayton.com/about/

3. Tell what you’ve mastered

Highlight your expertise, qualifications, and achievements in a compelling way to showcase how you can solve problems.

Share some case studies briefly to tell how you have helped people. Don’t be afraid of sharing your challenges and failures. It makes your about page real.

Know your audience and give them what they would want to read. This will make your about me page conversation-worthy and keep people interested.

Check this about me example for a brilliant expression about the expertise – https://www.adhamdannaway.com/about/

4. Consider adding people’s reviews about you

A great about me page for a blog or website will have people’s support and endorsements.

People you have worked with and clients’ you have served. Having people’s words about you on this page adds more credibility and value to what you’re offering. Add one or two testimonials just at the right place so it makes an impressive continuation of what you’re saying and maintains the flow.

5. Show a glimpse of your life

Adding a professional photo is okay but showing what a regular day of your life looks like or what you love to do when not working or sharing your team’s or family’s pictures add life to an about me page. It also shows that you have a happy and inspiring personal life.

6. Suggest Connecting on Social Media

When writing your bio about me section, seize the opportunity to establish a strong connection with your visitors. You must share links and information about your social media profiles and pages for people to go there and follow you for current updates, upcoming plans, and fresh information.

Things to Remember When Writing a Professional About Me

You need to ensure that your first paragraph grabs your visitors’ attention quickly. Prefer making it personal instead of making it salesy and around your business.

1. First-person vs. the Third person

Many experts including me believe that writing in the third person is usually more formal and may even create some distance between you and your readers. The first person is usually a better approach when writing a bio about yourself because it helps bring your readers closer to you and your business. If you’re writing most of your blogposts in the first person, consider writing your about me page in the first person.

2. The Balance

A lot of bloggers follow 80-20 rule – the 80% of their page talks about industry and work, whereas the remaining 20% talks about fun, personal stuff. You can follow the same, but be sure to maintain the same when you’re writing your blogs to maintain some consistency. It conveys your blogging style and builds rapport among the audience.

3. Make it creative and interesting

Adding humor isn’t everybody’s cup of tea. If you can, don’t miss the chance. People stay and stick to something which is different from rest of the world. See if you can make your bio worth their while. Check this creative about me page I personally loved – https://odds-and-ends.net/about/index.html

4. You can write anything about your business

You can give a company timeline highlighting relevant milestones and even share team member profiles to help people trust you and your business.

Keep it simple though because no one wants to read about your life story from birth. You can also take advantage of multimedia content – a couple of videos and a few images of your behind-the-business scenes will help personalize your about me page and create a better impact on your readers.

Check this about me page example. This is one of the simplest and beautiful examples of about me page I found. –

5. Write for Your Target Audience

You cannot write a highly connecting, convincing and professional about me unless you know who you’re writing for.

Your about me page should establish credibility, and that’s possible only when you put your readers above everything else. I loved this about me page example by Jacob Mcmillen on writing a rich about me page for different audiences

About Me Page Mistakes to Avoid

Okay, now that you know what you should do to make your about me page look interesting and effective, but it is equally important to understand what you should not be doing while writing the corporate about us page.

• Avoid Padding: You don’t have to use bombastic words or flowery language to make your bio read great. It may increase the word count, but it will lose its substance.

It is a good idea to avoid hyperbole as well. A 4-paragraph page is usually enough to tell it all to your readers. Don’t stretch it unnecessarily by sharing your childhood nicknames, stories, favorite foods or something that’s not directly related to your industry or blog.

• Don’t make it too generic. That’s boring!

• Don’t brand too much of your expertise. Instead, incorporate a personal brand statement that shares the story of your journey and the efforts it took to establish your height of credibility.

• Don’t Lie: Under no circumstances should you be adding fake numbers whether it is years of experience or customers you served, fabricated awards, accomplishments, titles, or positions on your bio. On the other hand, you should not be modest when it comes to writing about your real accomplishments, including honorary degrees, accolades, titles, and anything else.

Writing your about me page is never a challenge when you’re writing it with true facts and stats.

If you’re a newcomer, take pride to share it. Readers will give you enough space in their hearts and mind that you deserve to grow.

Suggested Structure for Best About Me Pages

Although you can make changes as per your style of writing and experience in the industry, you can always stick to the following format for a professional appeal as a starter.
[I changed my about page for its style, voice, and content over 6 times in the last 8 years]

• Start with your name
• Write a summary sentence to introduce you and your offering
• Follow up with a bit of story of your business or blog – how the idea came into existence
• Write about your serious credentials
• Write something personal and playful to keep readers interested
• Write about your ambitions and future plans
• Invite people to your social networks

The crux of the matter is that your bio or about page will go a long way in building trust and increasing conversions. Your about me page is your chance to connect with your audience in a more intimate way.

You can personalize it with your life story, but be sure to know where to draw the line. If you landed on this post while searching for how to write a good about me page for your blog or website – Just keep the above-mentioned points in mind and it will all fall into place.

Remember, your about page works like an influencer to your readers in helping them take their decisions – of subscribing to you, coming back, sharing your blog with their network, bookmarking it for future reading or even buying from you.

If you want more help in writing or editing your bio or about me page, share it in the comments. I will be happy to review it.

All the best!

Looking to Redesign your Website for Maximum Conversion? Talk to Sunita Biddu – Digital Business Coach, Website Architect and Mentor