If your SEO strategy is in a slump, then perhaps you need to approach it with a new attitude. What if you could apply the same passion that you have for your hobbies, toward your SEO strategy?
Cooking As A Hobby
Let’s say for example that you are passionate about the culinary arts. You love to bake pies, cookies and cakes. You relish the thought of baking themed desserts for Halloween, Christmas, Thanksgiving, birthdays, and weddings. And you are always looking for new ideas for recipes. So you decide to set up a blog through which you can share your recipes with others. What are some of the characteristics that fuel your hobby, that you can adopt and implement toward your SEO strategy?
Cooking requires a passion for experimentation. It requires a willingness to make mistakes and learn from them so that you can improve through trial and error. It requires patience. It requires a keen interest in creating a product that others will find appealing and addicting, compelling them to yearn for more.
It requires a great deal of vigilance, as you must be watchful to keep monitoring your site’s rank, how much traffic it receives, what keywords are converting, and constantly keeping an eye on your competition as well. And then there is agility and fortitude: how flexible are you at adapting your strategy to the evolving nature of SEO, enduring the various setbacks that you must overcome along the way to achieving success.
The number one reason why so many Internet marketers fail is due to inaction and due to getting discouraged too easily by early failures along the path of SEO mastery.
You have be patient and cannot rush things. (You can’t rush when you are cooking, so you shouldn’t rush when you are employing an SEO strategy either.) You have to employ an SEO strategy that provides value to the consumer and gets them hooked, and yearning for more information that you have to offer.
Painting As A Hobby
Painting is another example of a hobby from which you can derive many lessons on how to craft a winning SEO strategy. Painting involves a keen sense of observation, a vivid imagination, an eye for colors, and a sense of innovation and uniqueness.
Likewise, your SEO strategy should be one that employs these attributes as well: Observing one’s competitors to see how they have achieved their rank, an imagination that allows you to think of innovative, out-of-the-box ways to generate natural, relevant backlinks to your site, an eye for colors that helps you to develop an array of uniquely diverse backlinks and not just backlinks of one particular type.
Sports As A Hobby
If playing a sport such as football is your thing, then you very well know that most any athletic endeavour requires characteristics such as determination, persistence, strength, strategy, vigilance, agility, and fortitude.
These are attributes that no doubt can be related to your SEO strategy. Anyone who has dabbled in the world of SEO knows that it is no cake walk. It takes a lot of determination and persistence to get your content out there and build solid backlinks. It requires the “strength” of high-PR, contextually relevant backlinks. It requires that you devise and execute upon a well-developed and thought-out strategy rather than just succumbing to the whichever way the wind blows.
It requires a great deal of vigilance, as you must be watchful to keep monitoring your site’s rank, how much traffic it receives, what keywords are converting, and constantly keeping an eye on your competition as well. And then there is agility and fortitude: how flexible are you at adapting your strategy to the evolving nature of SEO, enduring the various setbacks that you must overcome along the way to achieving success.
So if you are looking to breathe new life into a fledgling SEO strategy, then you need look no further than your own hobbies for some ideas and inspiration. Does your hobby offer an innovative approach to SEO that might give you an edge over your competitors?
Sunita Biddu is a digital business coach and power blogging mentor helping coaches and small business owners. She helps with building a strong and profitable online presence and reputation that creates a self-sustaining business. Sunita writes on this blog once a week about easy-to-use guides and articles about business, coaching, social media and blogging. You can grab some of her free resources and ebooks from the resources section.
SEO and marketing sounds incredibly simple when it’s written in this form. Make no mistake that there’s nothing easy about marketing your brand both on Google and directly to customers. It requires time and effort.