Can You Believe These Social Media Facts?

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The growth is crazy unbelievable!

The way 3-4 years of social networks’ user-base is compared to the population of countries developed over hundreds of years, it’s no less than a hard to believe fact. No wonder why marketers and businesses (including me) wouldn’t monetize this surge. Without wasting any more moment, here are curated social media facts and how you can cash upon this growth.

Facebook

  1. 23% of Facebook users check their account at least 5 times a day.
  2. 4.2 billion people access social media sites via mobile devices with 189 million Facebook users being ‘mobile only’
  3. Despite privacy concerns, only 25% of Facebook users utilize privacy settings.
  4. People are spending 1 out of every 7 minutes on Facebook when online. Facebook users typically are spending 10.5 billion minutes (almost 20,000 years) on the social network. And, that’s excluding mobile devices.
  5. Facebook posts with less than 250 characters get 60% more engagement.
  6. The population on Facebook is growing faster than on earth.
  • With over 15% of one life spent on Facebook, no wonder why Facebook is turning into a money minting machine for several businesses. [Ref #6 & 8]
  • Writing short descriptions and hooks works better knowing over 80% users are mobile. [Ref  #3 & 7 ]
  • Over 75% of people like being noticed, recognized & show vulnerability with no heeds to privacy settings. [Ref #4]

Twitter

  1. Twitter’s fastest growing demographic is 55-64 year olds
  2. 60% of Twitter users access it from their mobile
  3. Users send out 58 million tweets per day, with 9,100 happening every second. However, there are 222 million Twitters who just watch other people’s tweets.
  4. Grandparents are the fastest-growing demographic on Twitter.
  5. Tweets with 1-2 hashtags get 21% higher average engagement than those with none; but tweets with more than 3 hashtags get 17% less engagement.
  • Time to start experimenting with senior citizen niches on Twitter. [Ref #1 and 4]
  • Be minimal and use the 1-2 smartest of hashtags to use them as #HighLighter
  • Be crazy like twitter

Linkedin

  1. There are over 3 million Linkedin company pages
  2. Despite having a lower percentage of users than Facebook, Twitter, Google + and Pinterest, 2 new members join LinkedIn every second.
  3. 93% of B2B marketers find LinkedIn the most effective social network for B2B lead generation, and 77% say they have acquired a customer through LinkedIn.
  4. 95% of the companies who use social media for recruitment are using Linkedin.
  5. There are over 39 million students and recent college graduates on LinkedIn.
  • Unfortunately, these are idle linkedin pages just parked after creation. Some of them are even being used for spam. [Ref #1]
  • Prospects come with a buying mindset on Linkedin and make quicker decisions. ‘Ref #4]
  • Great platform for counsellors, startups and trainers niches that target students and interns. Looks like the new generation is focusing on more professional showcase.

Google+

1. There are over 343 million active users on Google+
2. The +1 button is served 5 billion times per day
3. 67% of Google+ users are male
4. 60% of Google+ users login at least once a day.

Wait! The +1 button is served 5 billion times per day? Whoa! +1 seems to be more glamorous than “like” on Facebook. [Ref #2]

Pinterest

1. Food is the top category discussed on Pinterest at 57%
2. 80% of all Pinterest pins are actually repins.
3. 100,000 of Pinterest’s members are retailers

  • Makes it a great content redistribution method without even creating content and build a good follower base [Ref #2]
  • So, there is a good number of buyers as well? [Ref #3]

General Social Media Facts

  1. According to one study, mothers with children under the age of 5 are the most active on social media.
  2. 91% of mobile Internet access is for social activities with 73% of smartphone owners accessing social networks through apps at least once per day.
  3. If social media companies were countries: Followed by China, Facebook would be the world’s most populous country with over 1.1 billion users
  4. The male vs. female ratio of social media users is as follows: Facebook – 60% female/40% male; Twitter – 60% female/40% male; Pinterest – 79% female/21% male; Google Plus – 29% female/71% male; LinkedIn – 55% female/45% male.
  5. Around 46% of web users will look towards social media when making a purchase. (The presence influences)
  6. How popular is social media? It’s the most popular activity online. Yep. It’s even more popular than porn.
  7. 93% of marketers are using social media. However, only 9% of marketing companies have full-time bloggers.
  8. 54% of B2B marketers said they have generated leads from social media
  9. 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. But only 14% trust advertisements.
  10. 80% of the companies use social media as a recruitment tool.
  11. 51% of the users say social media changes their life in a negative way.
  12. In India, mobile devices account for 72% of all web site traffic.
  • I should start some niche targeting these moms seriously [Ref #1]
  • Don’t ignore product demo’s and recommendations on your chosen social networks if you’re marketing your brand already. Just keep going well. [Ref #9] 

Instagram-

1. Instagram has already had more than 16 billion photos uploaded since debuting in 2010. 5 million photos are uploaded daily.
2. More than 16 billion photos have been uploaded to Instagram

Crazy! Crazy!

Some Good Social Media Facts Resources

So, how do you feel like using social media now? Got more interesting facts? Share in comments. Get in touch with me if you need any help with social media marketing or training. Would love to help.

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