Having a business blog often leaves business owners and companies with doubts whether it’s going to help them with their sales and business growth, and whether it is worth their time and money.
Before we go ahead with our focused topic of first 5 business blog posts ideas, let me share the benefits of business blogging and why every business should have a blog.
Positions you as an expert in your industry
An industry leader would be a thought leader too who will share the latest trends and hot topics that further confirms your expertise and credibility in the industry. A business blog works best to establish the authority of yourself and your brand.
6.7 million people blog on blogging sites and 12 million people blog via social networks.. and 23 % of Internet time is spent on blogs and social networks.. (Barnraisersllc)
Brings new customers
A business blog that publishes useful content with appropriate optimization works as a sales page.
B2B marketers who blog gain a 67% increase in lead generation over their peers that don’t. (Insideview)
Customers searching for intended services read your content, get their FAQs cleared and believe you more than your competitors. The charm of a blog is not just the information it gives but the engaging tone to connect better with your customer.
Frequent feedback on your business performance
You can publish your successful case studies and even failures to receive a feedback on your business performance. This would not only invite feedback from your customers but also industry experts and professionals.
Visibility, popularity and branding
This needs no explanation and a blog is the first and best easy way to have your business achieve visibility, popularity and possible branding with minimum investment and highest returns both in search engines such as Google and among your prospects.
Blogs are 63% more likely to influence purchase decisions than magazines. (Contentplus)
Now when you know the benefits of blogging for business and how it can help you scale up your brand image and revenues, here are first 5 initial company blog topics ideas to help you begin with a bang.
Post 1. Vision, Mission & Focus of the blog
If the blog is new, starting straight with core industry topics could be quiet a hard sell. You may definitely have some cool topics to grab attention of the interested audience but let’s start with a formal cum informal intro, vision and focus of your blog. This will help new readers know you better and keep coming for more when they know what you are going to focus upon.
Discuss what areas you will be covering over next few months and how you plan to help your audience. Share a brief about the bloggers and writers or the team who will work on collecting info and publising blogs. Share your thoughts on how you expect feedback and response from readers to help you perform even better. You may start with some catchy prizes or incentives for readers as a special thanks for sharing their views, opinions and comments and even sharing the blog with their network further.
Post 2. Answer 10 most frequently asked and important questions of your industry
This can be one of the simple, easiest yet the most attention grabbing ideas for your business blogposts to start with your new company blog. Make a list of the common questions, prioritize them and answer them with appropriate clarity, brevity and examples if needed. Because you already answered your audience doubts, you have just stepped a new milestone to your brand credibility.
Post 3. Create a post on suggesting innovative ideas for your customers
People love free ideas that promise big gains.
If you share some innovative ideas that have worked for you or your friends in the past and have a potential to work for your customers too, share them with examples and case studies. Prefer ideas that are realistic yet innovative and envision a success.
Post 4. Interview an Authority
Interviewing an authority not only gets your blog in limelight but also answers some of the questions people may have in mind and not able to ask yet. The credibility of the authority will help your blog significant trust.
Post 5. Invite a guest blogger for your 5th blog post
Allowing guest blog and contributions from well known bloggers makes one of the great blog ideas since you leverage a good network of the guest contributor in marketing the post. This will help your blog get viral as well as searched more. Guest bloggers appreciate the opportunity to share their expertise and get better exposure.
The charm of guest posting is that it comes with dual promotions from you as well as the guest blogger. And lastly, this makes your brand and blog approachable.
Am sure by now you know that why start a company blog and you’d be surprised to realize the potential by the end of the 5th posts (given it is marketed well using your networks and social media)
These were my thoughts on business blog ideas. I’d be glad to see what you think. Feel free to add yours in the comments or share your feedback and I’d be happy to update my post with your good addition, of course with a credit.
Sunita Biddu is a digital business coach and power blogging mentor helping coaches and small business owners. She helps with building a strong and profitable online presence and reputation that creates a self-sustaining business. Sunita writes on this blog once a week about easy-to-use guides and articles about business, coaching, social media and blogging. You can grab some of her free resources and ebooks from the resources section.
I like that Sunita! I do content marketing and strategy for a living and I have to agree with your idea. Granted there is no hard and fast rule that works, and the world of content creation and effective branding is as flippant as the weather – but I think as a general rule that these 5 post types would serve as a good starting point – Came over from G= btw.
nice to e-meet you Ms. Biddu
Glad to have you stop by and read the post, Alex. Being a blogging and social media coach, I often get the question on what to start when they start. Thanks for agreeing with the ideas. And loved when you shared where you’re coming from 🙂 Nice to meet you, too
Starting a business is hard and really a risk. It is wise to plan it with some help of business adviser.
Hi!!
You should make sure that your blog name is able to express your messages to your prospect customers. Through your name alone, you should be able to tell them about your business and what you can offer to them. Your name should also be the type that sticks into their minds.The key points you described here are awesome.
Thank you so much for great sharing.